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Course Descriptions

Retail Management (RMGT)

201: Customer Service Skills (3-3-0)
An introduction to customer service including analysis of personal and group service skills; components of good customer service; focus on customer retention and matching customer needs with business features; dealing effectively with dissatisfied customers through listening and communication skills.

202: Principles of Purchasing (3-3-0)
An introductory course that covers the skills and knowledge needed to become purchasing manager.

211: Retail Management (3-3-0)
Introduction to the retailing environment, types of retailers, current trends, retailing strategy, merchandise and store management. Students will solve realistic problems and analyze case studies.
(Previously listed as BADM 211.)

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