Marketing & Communication
The BPCC Marketing & Communication team is committed to advancing the goals of the College through:
- marketing strategy and brand management
- email communications, billboards, tv & internet commericals, social media
- images, brochures, direct mail, etc.
- digital, print, & radio ads
- website management
- social media planning & content creation
Our team of professionals welcomes the opportunity to collaborate and offer our expertise and experience to BPCC’s faculty and staff.
The Marketing & Communication team can work with you to create a plan to promote your program or event. We will utilize our expertise to determine the appropriate course of action based on the target audience and resources available. Contact the Marketing & Communication team for assistance.
All Marketing & Communication requests should be submitted in HelpDesk. All follow-up communication regarding the request should happen within the HelpDesk ticket. Please review the HelpDesk Instructions for additional assistance.
WHAT TO INCLUDE IN YOUR REQUEST
- Department / Program
- Brief description of project
- Objectives / Goals
- What do you hope to achieve with your project? How does this project help you or your team meet your goals?
- Audience
- Prospective students? Current students? Faculty and staff? The public?
- Where and how the materials will be distributed
- Is this a new or revised project?
- Any photos, links, logos, content needed to complete the project
- Budget if applicable, and contact for billing
- Target completion date
- Please submit requests with as much notice as possible. We do our best to complete requests in a timely manner with the resources and time we have available.
BPCC BULLETIN
Audience: Administrators, Faculty & Staff; NOT Students
The BPCC Bulletin is a weekly newsletter for faculty and staff. The newsletter is released every Monday and features news, events, and other important information relating to the college. Instructions for submitting content are outlined below.
Content must be submitted no later than 12pm on Friday to appear in the following week’s newsletter. Send content requests to bulletin@bpcc.edu. Please include title, body text, photos (if applicable), and any important information such as dates, times, locations, contacts, etc. Please specify the date that you would like to have your content published (one newsletter limit). All requests are subject to review.
DO SHARE
- upcoming campus-wide events
- campus news
- professional development opportunities
- information that pertains to faculty and staff
DON’T SHARE
- information for students (BPCC Bulletin does not go to students)
- repetitive information (i.e. information that has already been published)
- departmental information if it only addresses one department or division
BPCC BULLETIN vs CAMPUS MEMO
- BPCC Bulletin addresses campus-wide news and events happening that week.
- Campus Memos are reserved for more serious information shared from administration.
CAMPUS MEMO
Reserved for administrative use that requires immediate notice
- Weather related closures/openings, Chancellor’s office announcements, Human Resources, Computer Services
Campus Memo requests are to be submitted via e-mail (campusmemo@bpcc.edu), NOT HelpDesk. If it does not meet the criteria, it will be published in the next BPCC Bulletin.
PRESS RELEASES
- Campus community events
- Theatre shows, athletic events, annual Christmas show, art exhibits, events that bring the community to our campus (Trunk-or-Treat, Cavalier Preview Night, etc.)
- Promotion of registration events
- Super Saturday, general on-campus registration
- Graduation
- Graduate names, Dean’s & Chancellor’s lists
- Campus announcements
- Ribbon cuttings
- Program/Division Open House
- New construction
- Campus-wide award recognition (SkillsUSA winners, Golden Lens, etc)
- Military designation
- MOUs or college/university partnerships
- Enrollment increase
Media Advisories can be sent to invite media to cover campus events (3 week notice preferred). You must provide background and general content in your submission along with quotes. All press release requests are subject to review.
All press releases are approved by BPCC administration prior to sending out to media. Media requests should be arranged & conducted through the Marketing & Communication office. This goes for TV, newspaper, radio, online, etc.
BPCC WEBSITE
Audience: Prospective students, returning students, parents, and the community
The BPCC website should be primarily used to recruit students and share program information.
- Division/program information
- Registration, Admissions, Recruiting/Campus Tours, Dual Enrollment
- Catalog
- Information Request Form
- Campuses – Natchitoches, Sabine Valley
- Learning Commons Library
- Workforce Solutions
- About BPCC section
BPCC APP
Audience: Current BPCC students, faculty, and staff
The BPCC App should be used to promote campus events, student life, etc.
- Student life events
- Art exhibits
- Athletic events
- Student Services
All media inquiries - newspapers, magazines, newsletters, online publications, television, podcasts, radio, etc. - should be channeled through the Marketing & Communication office. While on College property, media representatives should, if necessary, be accompanied by a MarCom staff member or a College employee designated by the MarCom office.
An employee or department that seeks to publicize a program, event, or achievement should contact the MarCom office. Our team has access to news media contacts and will work with faculty and staff to coordinate publicity or visibility for programs, events, or newsworthy issues.
Contact Amanda Crane at (318) 678-6216 or acrane@bpcc.edu for all media inquiries.
All BPCC branded promotional items must be approved by the Marketing & Communication office before ordering. This includes, but is not limited to the following items:
- Non-internal print materials
- brochures, postcards, rack cards, etc.
- All apparel
- t-shirts, polo’s, jackets, etc.
- Awards, trophies & plaques
- Bags
- totes, backpacks, etc.
- Drinkware
- cups, water bottles, etc.
- Name tags
- Toys & novelties
- keychains, sunglasses, etc.
- Office supplies
- pens, pencils, padfolios, desk accessories, etc.
- Tablecloths / table runners
- Stickers
If you have any questions regarding the proper use of BPCC logos, please contact Ali Martin at apiccolo@bpcc.edu.
general Guidelines
All social media channels used for official College communications must be approved by the Marketing & Communication office. Failure to obtain approval could result in that account being terminated if it does not adhere to or meet the College’s standards and/or guidelines. Our office maintains a directory of all BPCC social media accounts; all accounts must be included in this list and updated on a regular basis.
Divisions, clubs and/or organizations who have a social media account should provide us with the following information via email:
- Name of Division, Club, Organization, etc.
- Social media channels - Facebook, Twitter, Pinterest, etc.
- Social media handle, channel, name, etc.
- Email account tied to the channel – must be a College provided email account, NOT a personal account
- Name of person responsible for account - must be a currently employed faculty or staff member, NOT a student
- Phone number for contact responsible for account
Bossier Parish Community College is committed to ensuring the accessibility of its website to everyone. All web pages on the college website shall comply with the W3C Web Accessibility Initiative’s (WAI) Web Content Accessibility Guidelines (WCAG) 2.0, Level AA conformance, or updated equivalents of these guidelines. All pages are checked using Monsido – a third-party platform used to build a better web experience. Monsido follows the Web Content Guidelines as noted in the Americans with Disabilities Act (ADA). For any concerns or complaints regarding the website’s accessibility, please email webmaster@bpcc.edu.
To learn more about the College’s ADA policy and how to access ADA services, visit the Disability Services website. You can also stop by Building F, Room 254, or call 318-678-6511 for an appointment.